For purposes of this Policy, “Personal Information” means information about an identifiable individual. It does not include certain business information, including the name, title, or business address of an employee of an organization.

Collection of Personal Information

We only collect your Personal Information with your consent. The Personal Information we collect is limited to your name, email address, and telephone number (as provided by you), along with any comments you might leave while visiting our site. From time to time, we use Google Analytics to collect and analyze data from our site. This data is aggregated and anonymized however so as to render it unidentifiable. In reviewing traffic data related to our website, we never know when or from what location you may be accessing

Use and Retention of Personal Information

We only use and retain Personal Information for the following purposes:


  • to respond to your request for information;
  • to develop and enhance our products and services;
  • to conduct marketing research;
  • and to comply with legal and regulatory requirements.

We will only use your Personal Information for the purposes for which it was collected. We only retain your Personal Information for so as long as it is required for the purposes identified above.

Disclosure of Personal Information

From time to time, we may disclose Personal Information to our business partners, with your consent and only for the purposes described above. We may also disclose Personal Information as required to meet Canadian legal and regulatory requirements.

Safeguarding Personal Information

We make every reasonable effort to ensure that Personal Information collected from you is protected against loss, theft and unauthorized access. In doing so, we rely primarily on physical, legal and other organizational measures. We also employ technological measures to ensure that your Personal Information is adequately safeguarded. For example, information collected through our website is protected using a secure hypertext transfer protocol (HTTPS). Communications through our HTTPS server are encrypted by a secure certificate known as an SSL (or “secure socket layer”). SSL encryption prevents third-parties from eavesdropping on communications to and from our servers. The SSL certificate also serves to authenticate the identity of our website to visiting browsers and to encrypt your Personal Information.

Openness and Accountability

By law, you have a right to:


  • ask us for access to Personal Information that we possess in relation to you as an individual;
  • ask us to correct any inaccuracies or omissions in your Personal Information; and/or to
  • ask us to remove Personal Information about you that we possess, subject to reasonable notice and relevant legal or regulatory obligations.

For concerns or enquiries regarding your Personal Information or this Privacy Policy, please direct your questions to our Chief Privacy Officer at